September 2026
Intermediate
256 pages
6h 36m
English
Content preview from The OKR Blueprint
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5 Key results
If objectives are the vision, key results are how you know you’re getting there. Key results (KRs) are the measurable outcomes that give direction and tell you if you’re winning or losing. Let’s say you have a revenue target of $10 million. This sets the ambition level, but it’s not providing any insight into how you’re planning on getting there. A more directional key result could be to specify you’re targeting an average deal size of $50,000 per account, up from $35,000. This provides more direction to the organization. You are not only saying, ‘Row harder, make more money.’ You are saying to the organization, we all need to hunt for bigger fish, sell more into the enterprise or sell more to our prospects.
Key results are where ...
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