11 Align and localize
In the last chapter, I introduced AIMs, OKRs and KPIs as three different layers with three different jobs. AIMs define success for the year. KPIs help you monitor the health of the business. OKRs sit in the middle. They turn long-term direction into short-term focus.
A lot of organizations are perfectly capable of setting ambitious annual goals. That’s typically not the hard part of running a business. They know what revenue number they want to hit. They know what profit they want to show. The problem usually is not ambition. The problem is execution. And execution requires translating that annual goal into something that’s driving decisions in the day to day.
An annual goal might be useful for planning, budgeting and ...
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