17 Thoughtful communication
You’re reading this because you’re interested in using OKRs. That’s awesome. And I really appreciate it. But not everyone is naturally interested in management frameworks, so don’t expect your colleagues to be. They have no context for your decision-making process, why you are choosing OKRs and why OKRs are even important. Underestimating the need for explanation and the need to create buy-in might be the single biggest reason for failure of OKR programmes. As long as you have buy-in, you can keep moving and the programme can and will improve. But if the organization loses conviction in you, you’re running out of patience and that’s the moment many OKR programme owners change course, altering the core of the programme ...
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