Television commercials. Thirty very structured seconds which follow the time-tested AIDA (Attention, Interest, Desire, and Action) marketing principle. As irritating as some commercials may be, commercials are effective in promoting awareness about a product or service and are a proven method of getting you to buy what the advertiser is selling.
So what do commercials have to do with how you communicate your project? A good communication plan is very similar to a good commercial in the following ways: