August 2004
Beginner to intermediate
192 pages
3h 24m
English
book
The Project Management Advisor: 18 Major Project Screw-ups, and How to Cut Them off at the Pass
by Lonnie Pacelli
Content preview from The Project Management Advisor: 18 Major Project Screw-ups, and How to Cut Them off at the Pass
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Screw-up#8We Didn't Communicate What We Were Doing
Television commercials. Thirty very structured seconds which follow the time-tested AIDA (Attention, Interest, Desire, and Action) marketing principle. As irritating as some commercials may be, commercials are effective in promoting awareness about a product or service and are a proven method of getting you to buy what the advertiser is selling.
So what do commercials have to do with how you communicate your project? A good communication plan is very similar to a good commercial in the following ways:
- The communication is targeted to a specific audience
- The communication gets your attention
- The communication is embedded into something that the audience is already engaged in
- The communication ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.