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The Truth About Negotiations
book

The Truth About Negotiations

by Leigh L. Thompson
September 2007
Beginner
224 pages
2h 42m
English
Pearson
Content preview from The Truth About Negotiations

Truth 17. Set optimistic but realistic aspirations

While having a BATNA is important, the risk is that you become so focused on your BATNAs and reservation points that you settle for the first deal better than your BATNA or above your reservation point. Instead, you should hold out for a much more attractive deal, one closer to your aspiration point.

Your BATNA tells you when to walk, not when to sign.

Your BATNA tells you when to walk, not when to sign.

If you accept the first proposal that exceeds your BATNA, you have fallen victim to the “underaspiring” negotiator syndrome. The primary symptom: You feel great about getting a deal. You perceive the bargaining zone as small and thus feel lucky just to have reached an agreement. However, when ...

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Publisher Resources

ISBN: 9780136007364Purchase book