"All too often, we think of single-issue negotiations that by their nature become zero sum. This book expands our thinking and puts as much effort into creating value and expanding the pie as we dedicate to getting our fair share of value or dividing the pie. A great read for anyone involved in negotiating."
Anthony Santiago, Vice President,Global Sourcing & Supplier Management,Bristol-Myers Squibb
"The 53 Truths provide incredible insight into the art and science of negotiating. This is a must read for sales professionals but is equally beneficial to all those who wish to be better negotiators."
Chris Weber, Vice President,West Region Enterprise,Microsoft Corporation
"A superbly presented summary of practical ...