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The Truth About Negotiations
book

The Truth About Negotiations

by Leigh L. Thompson
September 2007
Beginner
224 pages
2h 42m
English
Pearson
Content preview from The Truth About Negotiations

Truth 23. What does “win-win” really mean?

Almost everyone is familiar with the idea of a “win-win negotiation.” Seasoned negotiators will tell you that the only good negotiation is one that ends in a win-win. Yet some people think that simply means reaching any agreement. Other people think it’s a negotiation that leaves all parties still speaking. Still others think win-win means dividing everything equally down the middle. Although all of these outcomes are desirable, none of them captures the central concept of a win-win negotiation.

Simply put, a win-win negotiation is a negotiated outcome in which parties have reached an agreement that cannot be mutually improved upon. Thus, the term “win-win negotiation” actually reflects an important ...

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Publisher Resources

ISBN: 9780136007364Purchase book