REAL-WORLD EXAMPLES
Real-world examples were sourced from companies that demonstrate leading practices in people analytics. The dates signify the time that we conducted qualitative research into each case study. Some of the case studies have been adapted from Insight222’s people analytics trends research. The real-world examples are listed in the order in which they appear in the book:
The chief human resource officer perspective
Workday Inc., Pleasanton, California, US
Ashley Goldsmith, Chief People Officer
Phil Willburn, Vice President, People Systems, Intelligence and Support
April 2026
The changing role of the CHRO at Mastercard
Mastercard Inc., Purchase, New York, US
Michael Fraccaro, former Chief People Officer
October 2024
From merger ...
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