September 2026
Beginner
400 pages
11h 2m
English
‘The best customer service is when the customer doesn’t realize you’re doing anything extraordinary; it just feels like you’re taking care of them as an individual.’
SHEP HYKEN, AUTHOR AND SPEAKER1
In this chapter, we provide a detailed view of the seventh characteristic of the Leading Companies Model: personalization. We will discuss why it matters and how organizations are moving beyond dashboards to provide a consumer-like experience for their workforces. We discuss building a personalized product engine and measuring product velocity. We describe how organizations can provide personalized experiences using AI and GenAI solutions and outline ethics and privacy considerations.
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