September 2026
Beginner
400 pages
11h 2m
English
‘There are years when nothing happens and years in which centuries happen.’
CARLOS FUENTES, NOVELIST1
In 1993, the celebrated Mexican novelist and essayist Carlos Fuentes penned a piece containing an expression similar to the quotation above, which is often attributed to him. The notion that ‘everything is happening at once’ feels like the business environment in the 2020s.
Every week feels like a month. Every month feels like a quarter. And every quarter feels like a year.
So much happens on so many topics. The political, environmental, social, technological, legal and environmental (PESTLE) influences may feel like they are in the ‘danger zone’ at the same time.2 By that, we mean that they are influencing ...
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