Book description
- Master the fundamentals of UX
- Acquire the skills to participate intelligently in discussions about UX design and research
- Understand how UX impacts business, including product, pricing, placement, and promotion as well as security, speed, and privacy
Table of contents
- Cover
- Front Matter
-
Part I. UX Principles
- 1. UX Is Unavoidable
- 2. You Are Not the User
- 3. You Compete with Everything
- 4. The User Is on a Journey
- 5. Keep It Simple
- 6. Users Collect Experiences
- 7. Speak the User’s Language
- 8. Favor the Familiar
- 9. Stability, Reliability, and Security
- 10. Speed
- 11. Usefulness
- 12. The Lives in Front of Interfaces
- Part II. Being Human
- Part III. Persuasion
-
Part IV. Process
- 30. Waterfall, Agile, and Lean
- 31. Problem Statements
- 32. The Three Searches
- 33. Quantitative Research
- 34. Calculator Research
- 35. Qualitative Research
- 36. Reconciliation
- 37. Documentation
- 38. Personas
- 39. Journey Mapping
- 40. Knowledge Mapping
- 41. Kano Modeling
- 42. Heuristic Review
- 43. User Testing
- 44. Evaluation
- 45. Conclusion
- Back Matter
Product information
- Title: UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers
- Author(s):
- Release date: September 2018
- Publisher(s): Apress
- ISBN: 9781484238110
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