© Edward Stull 2018
Edward StullUX Fundamentals for Non-UX Professionalshttps://doi.org/10.1007/978-1-4842-3811-0_4

4. The User Is on a Journey

Edward Stull1 
(1)
Upper Arlington, Ohio, USA
 

Each year, Pauillac, a village nestled within the Médoc region of France, hosts a marathon. The Marathon du Médoc weaves through 44 kilometers of bucolic Bordeaux countryside. Points along its route include the iconic vineyards of Château Lafite Rothschild, Lynch-Bages, and many others. Green, combed hillsides of grape vines meet revival architecture capped in spires and surrounded by manicured gardens. Race day begins with a fashion show and ends with a fireworks display. Festivities throughout the morning and afternoon entertain onlookers, but each pales in comparison ...

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