November 2024
Beginner to intermediate
264 pages
6h 11m
Japanese
Content preview from UXリサーチの活かし方 ユーザーの声を意思決定につなげるためにできること
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1 0 7
「全ての人の、『お金のプラットフォーム』になる。」を
ビ ジ ョン に 掲 げ る マ ネ ー フ ォ ワ ード 。
ユーザーリサーチの価値はなぜ理解されないのか、
どうす れ ば 伝 わ る の か 。
C D O
の伊藤セルジオ大輔さんに聞きました。
伊藤セルジオ大輔
Daisuke Sergio Ito
株式会社マネーフォワード
CDO
（
Chief Design Officer
）
2003
年にフリービット株式会社に入社し、
CEO
室にて広報、ブランディング、事業戦略などを担当。
2006
年に同社を退社し渡米。ニューヨークにてアートを学び、フリーランスデザイナーとなる。帰国後、
デザイン事務所代表を経て
2019
年にマネーフォワードに入社、
2020
年より現職。
「ユーザーリサーチで、会 社の
バリューを 実 現 する 」
―
自社が大切にしていることを起点に、
ストーリーを 組 む
―
1 0 8
第
2
部
―
リサーチ の 波を作る
瀧本
はろか
（以下、「瀧」）
「ユー
ザー視点をつなげて事業を動かし
ていく」ことについて本を書きた
いと、弊社スマートバンク
CXO
の
takejune
に話した時に言われたのが、
「それを体現しているのは、自分が
知る限りセルジオさんしかいない」
でした。
伊藤セルジオ大輔
（以下、「セ」）
そ ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.