Researching Your Category or IndustryDefining Your Marketing GoalsLink to broader marketing goalsBuild brand awarenessAttract website trafficGrow salesEngage customersKnowing Your CustomersDeveloping Your Visual Content PlanEvaluating the quality of the content you createRecognizing resources and constraintsChoosing between do-it-yourself and hiring a professionalSelecting the right image-oriented social networksAssessing Your Visual InventoryCreating and Sharing Visual AssetsTracking, Measuring, and Adjusting Your StrategyAssessing your results on the flyBuilding in testing