February 2014
Beginner
336 pages
7h 41m
English
Content preview from Visual Social Marketing For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 7
Generating Interest with Visual Content on Twitter
In This Chapter
An overview of the images needed for your Twitter account
Optimizing the visual appeal of your Twitter account
Attracting engagement with photos and videos in status updates
Twitter continues to be one of the most popular and important social networks, and visual content is an important part of your Twitter marketing strategy. Over the past few years, Twitter has made a number of changes to increase the prominence of both images and videos on the site. Images are now prominently displayed in Twitter profiles, and they can be viewed directly in the Twitter stream. In addition, Twitter launched the video social network Vine (which I cover in detail in Chapter 16). All these actions show that Twitter considers visual content to be important to driving engagement.
Visual content plays two different roles on Twitter. First, Twitter profiles are highly visually oriented, and optimizing your profile visually on Twitter can impact your success on the site. Second, images and videos are quite popular on Twitter. One study by Buffer (see www.mediabistro.com/alltwitter/twitter-images-study_b51722) shows that images ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.