Visual Social Marketing For Dummies

Chapter 13

Using Infographics to Share Your Story

In This Chapter

Exploring the options to design a powerful infographic

Generating value for your business or organization with infographics

Designing your own infographics with no design experience or skills

Creating powerful infographics in five steps

Infographics have been used to clearly convey information since the 1600s, but in the past few years they have taken the social media marketing world by storm, recently emerging as a popular way to share a story visually. You've probably spotted infographics on the Internet as they have become quite popular on blogs and many news sites.

An infographic is a visual representation of data. It's typically a longer-format graphic that includes pictures, illustrations, charts, or graphs to explain information. An infographic is a powerful communications tool because it can make complex information easier to consume and understand.

Marketers are turning to the use of infographics as a part of their visual social marketing strategies because this element can be a powerful tool to share information ...