February 2014
Beginner
336 pages
7h 41m
English
Content preview from Visual Social Marketing For Dummies
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Chapter 13
Using Infographics to Share Your Story
In This Chapter
Exploring the options to design a powerful infographic
Generating value for your business or organization with infographics
Designing your own infographics with no design experience or skills
Creating powerful infographics in five steps
Infographics have been used to clearly convey information since the 1600s, but in the past few years they have taken the social media marketing world by storm, recently emerging as a popular way to share a story visually. You've probably spotted infographics on the Internet as they have become quite popular on blogs and many news sites.
An infographic is a visual representation of data. It's typically a longer-format graphic that includes pictures, illustrations, charts, or graphs to explain information. An infographic is a powerful communications tool because it can make complex information easier to consume and understand.
Marketers are turning to the use of infographics as a part of their visual social marketing strategies because this element can be a powerful tool to share information ...
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