June 2021
Beginner to intermediate
385 pages
6h 52m
Chinese
Content preview from 协同产品设计
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251
第
16
章
如何将多个产品映射
到用户旅程中
如果用户始终没有使用你的产品，那么无论对触点再如何优化，也无法产出任何贡献。
用户旅程和用户体验地图可以让团队以更宏观的角度看到产品的处境，从而能够以
此来确保产品对用户是有用的。
在本章中，我们将学习如何将用户旅程定义到产品内、外。当我们将用户旅程映射
到一系列活动的过程中时，就会慢慢发现它的真正价值。
如何将用户旅程和用户体验地图映射
到具体工作
用户旅程的讨论会是较为复杂的，讨论会开始并在所有人对列举出的所有内容达成
共识时结束。旅程的映射会将触点的构建、不同渠道和不同阶段的分析合并在一起，
呈现出一个宏观的视角，让你能够清晰地看到某个用户在产品生态系统中是如何转
移的（见图
16-1
）。虽然内容很多，但你们可以跟着以下三个步骤来完成触点映射
的工作。
1.
团队协作，一起构建触点。
2.
分析用户旅途，理解其中内容。
252
｜
第
16
章
3.
探索各触点中的细节。
在这项活动结束时，你的团队会完成一系列触点的创建、阶段的划分，以及用户在
不同阶段之间转移点的定义。
旅程/体验地图
(1)
创建触点
(2)
分析上下文
(3)
探索触点
的细节
图 161
构建触点并将其按照渠道和阶段分组，以此创建用户旅程地图
什么时候该进行用户旅程映射
在项目开始阶段或者在探索阶段进行用户旅程映射，能够帮助团队理解产品是如何
适配用户视角的。同样，针对成熟的产品，用户旅程对于产品的改进转化、采纳和
留存操作也是很有用处的。
快速开始前的准备工作
用户旅程的构建需要有一个用户及一个目标。如果你的团队已经完成了用户档案画 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.