June 2021
Beginner to intermediate
385 pages
6h 52m
Chinese
Content preview from 协同产品设计
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167
第
12
章
用户需求和偏好的
属性网格
作为道路建设者，你如何知道何时该为磨坊主和他的儿子、他们的驴子或路过的人
优化道路？团队对如此多有关用户的信息做了调研和假设，因此很难分清哪些信息
更重要，更难以利用这些信息来做决策。属性网格可以帮助团队分析用户见解并识
别出那些最重要的内容，从而你的团队可以更加专注于重要的上下文和偏好。你可
以协助他们做到这一点。
在本章中，我们将学习属性网格如何使你更加了解用户，并帮助团队统一对某组用
户的见解，从而做出更好的产品决策。当团队使用属性网格分析用户的上下文及偏
好时，他们可以提高产品可用性和工作效率并减少错误，并且迎合用户偏好，使设
计出的产品具有更高的转化率和更高的参与度。要获得这些收益，你不需要了解用
户所有的信息，而只需要了解那些重要的事情即可。
最重要的是，与传统用户画像不同，随着团队对用户了解的增加，属性网格也可以
持续增长和演进。
属性网格的工作方式
将一堆用户研究变成仅有一页的用户画像看起来很神奇。这实际上是一个简单、分
步进行的过程：
168
｜
第
12
章
1.
捕捉见解和观察。
2.
分组，分析和完善数据。
3.
识别主要和次要用户。
属性网格可以帮助团队随时记录及更新研究数据，并使其易于编辑、组织及过滤信息。
属性网格可以通过使用不同对比度或颜色等的方式，让团队一目了然地看出数据之
间的相似性、规律或差异性（见图
12-1
）。可视化的形式能使团队中的每个人都能
更轻松地进行分析。
记录见解和观察 理解数据 识别主要用户
图 121
使用属性网格可以了解用户的上下文和偏好，并确定主要用户画像 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.