June 2021
Beginner to intermediate
385 pages
6h 52m
Chinese
Content preview from 协同产品设计
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
使用用户档案画布探索用户属性
｜
161
完成并转移到用户收益上
有了一个痛点列表后，按严重程度排列优先级，此时可以将讨论转移到用户收益：
“
现在我们了解了用户的痛点
，
让我们来谈谈用户喜欢什么
。”
第四步
：
生成用户收益
目前我们已经对痛点和障碍有了清楚的认识。然而帮助用户避免痛点并克服障碍只
能使他们的生活没有那么糟糕，却并不会让世界变得更好。用户收益，如期望产出
和意外的快乐时刻，将为你的产品提供一份清晰的需要努力达成的产品亮点路线图。
在最基本的层面上，用户对任何交互都有特定的期望。了解这些期望，以确保你的
团队正在创造正确的体验（见表
11-4
）。
构建框架
表 114
：
构建生成用户收益的框架
你将会做什么？
列出用户的期望产出和意外收益
产出物是什么？
用户收益列表
为什么这是重要的？
它揭示了影响用户行为和决策的约束因素
你将如何去做？
小组集体讨论
，
并产出一份用户收益的列表
围绕用户收益进行讨论，可以这样引导：
“
让我们来谈谈用户的收益
，
以确保产品的用户体验能符合他们的期望
。”
产出收益
尝试这么询问团队成员：
“
如果用户实现这一目标将会获得什么
？
他们期望能达成什么目的
？”
团队讨论出用户的收益后，将它们放置到用户档案画布的右侧（见图
11-10
）。
162
｜
第
11
章
用户：Marvin the Miller
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.