June 2021
Beginner to intermediate
385 pages
6h 52m
Chinese
Content preview from 协同产品设计
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
130
｜
第
9
章
基于项目目标的类型，用户模型需要包含不同类型的用户属性。基于项目的目标来
确认你需要包含在用户模型中的属性（见表
9-2
）。
确定所需的用户属性后，请识别并填写这些属性所需的信息。你现在已经识别出所
需的用户研究。
表 92
：
基于项目目标类型的用户模型属性
项目目标类型
模型需要包含的用户属性
•
添加内容和功能
任务
用户做什么
？
•
提高效率
。
上下文
•
减少错误
。
他们何时
、
何地
、
如何及与谁一起做
？
•
提高输出质量
•
提高转换率
。
影响因素
•
提高采用率
。
哪些痛点和收益会影响交互
？
•
提高保留率
。
•
增加社交活动
•
最大化客户价值
。
用户目标和用户任务
•
保护现有市场免受破坏
。
目标和用户任务
•
创新新市场
四种用户研究类型
广泛采用的用户研究类型有：
•
直接观察。
•
间接观察。
直接观察是指那些自己直接进行的调研。你需要直接对用户进行观察。为了直接研
究用户在现实世界中所做的事情，你需要观察它们。要直接了解用户在数字化平台
中所做的事情，则可以研究他们的行为分析数据，包括人们在界面上的点击事件，
以及查看过的内容、时间及频率。
间接观察是指通过其他人进行的调研。要通过间接观察了解用户做什么事情，你可
以咨询与你的用户打交道的人。间接观察还包括采访其他人来了解你的用户所做的
用户和用户研究
｜
131
事情。采访对象可以是销售人员、客户支持人员和其他用户，当然还可以包括其他
用户研究人员。对你而言的直接观察，对于被你告知研究结果的人来说则是间接观察。 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.