June 2021
Beginner to intermediate
385 pages
6h 52m
Chinese
Content preview from 协同产品设计
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
使用用户档案画布探索用户属性
｜
157
如果你认为已经找到了正确的用户目标，请与团队讨论以达成共识。通常只有你达
到比正确视角更高的层次才会发现正确的视角高度。虽然专注于哪个或哪几个目标
是由团队决定的，但是这并不意味着不存在其他可以专注的用户目标，只是会由团
队来决定他们将主要关注这一目标而已。
完成并转移到用户痛点上
通过确定用户的目标，团队现在可以清楚地评估用户的痛点和收益。痛点总是更容
易产生，所以我们从它开始进行拓展：
“
现在我们已经确定了我们认为最重要的用户目标
，
让我们来看一下在他们向
目标迈进时阻碍用户的痛点和问题
。”
第三步
：
产出用户痛点
唯一比用户任务更容易产出的是痛点。那么当你已经了解了用户的任务和目标，接
下来我们就需要找出用户试图避免的烦恼、障碍和负面结果。
用户为了完成每项任务都必须克服一些烦恼和障碍，人们经常将产品恼人的负面影
响挂在嘴边。了解这些烦恼和负面影响将有助于团队更好地了解用户的核心目标和
用户任务，以及识别产品可以帮助用户克服的困难（见表
11-3
）。
构建框架
表 113
：
构建产出用户痛点的框架
你需要做什么？
生成用户的痛点
、
障碍和风险
产出物是什么？
用户痛点列表
它为何重要？
揭示了影响用户行为和决策的约束因素
你该如何完成它？
小组集体讨论并产生一份用户痛点清单
围绕用户痛点进行讨论，你可以这样进行引导：
“
让我们谈谈用户的痛点和障碍
，
以便我们能找到帮助改善用户体验的方法
。”
158
｜
第
11
章
产出痛点
可以这样询问团队成员：
“
关于这些用户任务
，
用户讨厌的是什么
？
他们觉得最烦人的是什么 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.