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Identifying key segments
This tool will help you:
- Discover where value resides in your business
- Focus your strategy on the segments that count
- Allocate your resources most effectively
About this tool
How well do you know your business? In which deep, dark recesses do – or will – the profits reside?
Does your firm serve some segments where you generate good sales but frustratingly little profit? And what of those merrier segments where sales are modest but margins meaty?
There are two components to identifying key business segments:
- Which segments does your firm compete in – which products (or services) do you – or will you – sell to which sets of customers?
- Which of these segments delivers the most profit?
Only once this segmentation ...
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