November 2014
Beginner
224 pages
4h 14m
English
Content preview from 25 Need-To-Know Strategy Tools
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3
Setting SMART objectives
This tool will help you:
- Derive targets to aim for
- Stay on track
- Motivate management and staff
About this tool
Objectives are intimately linked to goals. Your firm aims towards a goal, a destination typically articulated in words. Objectives are targets, whether along the route or at the final destination, and typically are set out in numbers.
You may aim for the goal of national market leadership in a key segment by 2018. That is a worthy goal, but a bit too vague for a robust strategy. More precise would be the corresponding objectives of attaining 33 per cent market share by 2016 and 35 per cent by 2018. These objectives should help deliver your goal of market leadership in that segment.
How to use it ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.