November 2014
Beginner
224 pages
4h 14m
English
Where should your business compete? In which segments? Why? How?
Answering those questions is your first step in targeting the strategic gap, optimising your business mix.
You need to undertake a portfolio analysis of your main business segments, and the best tool for this is the GE/McKinsey attractiveness/advantage matrix.
The matrix will show how competitive your firm is in segments ranked by ...
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