Glossary of terms
Advantage See competitive advantage.
Attractiveness See market attractiveness.
Blue oceans Uncontested market space, as distinct from the ‘red oceans’ of existing market space (Tool 15).
Business Strategic business unit.
Business strategy Gaining a sustainable competitive advantage in a single strategic business unit.
Capabilities How a firm deploys its resources.
Capability gap The gap in performance between where your firm is currently positioned against key success factors and where it aims to be.
Competitive advantage The strategic advantage possessed by one firm over others in a product/market segment or industry, which enables it to make superior returns.
Competitive intensity The degree of competition in a given industry ...
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