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25 Need-To-Know Strategy Tools
book

25 Need-To-Know Strategy Tools

by Vaughan Evans
November 2014
Beginner
224 pages
4h 14m
English
FT Publishing International
Content preview from 25 Need-To-Know Strategy Tools

4

Core ideology (Collins and Porras)

This tool will help you:

  • Articulate a vision for sustainable strategic success
  • Set goals that both challenge and inspire
  • Create a ‘company’ in its truest sense – a gathering of like-minded persons

About this tool

Successful companies set ‘big, hairy, audacious goals’.

They also possess a core ideology and create cult-like cultures, claimed Jim Collins and Jerry I. Porras in their influential book Built to Last: Successful Habits of Visionary Companies in 1997.

Product lines can change – completely in some cases, such as at Nokia – leaders can change, profit can go up or down, but core ideology should remain for long-term success.

How to use it

You should break core ideology down into core purpose ...

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Publisher Resources

ISBN: 9781292016436