November 2014
Beginner
224 pages
4h 14m
English
Successful companies set ‘big, hairy, audacious goals’.
They also possess a core ideology and create cult-like cultures, claimed Jim Collins and Jerry I. Porras in their influential book Built to Last: Successful Habits of Visionary Companies in 1997.
Product lines can change – completely in some cases, such as at Nokia – leaders can change, profit can go up or down, but core ideology should remain for long-term success.
You should break core ideology down into core purpose ...
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