February 2000
Beginner
314 pages
6h 48m
English
Content preview from Artful Persuasion: How to Command Attention, Change Minds and Influence PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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THE PILLAR OF EXPERTISE
Once trust has been established, it is much easier to build the second pillar of credibility – expertise.
In one experiment carried out at an Australian university, a man was introduced as a guest speaker from Cambridge University in England. However, his expertise was represented differently to each class. To the first class, he was introduced as a student, to the second class as a demonstrator, to the third class as a lecturer, and to the fourth class as a senior lecturer; to the fifth class, he was introduced as a professor.
After each class, the students were asked to estimate his height. Remarkably, with each increase in expertise, the same man grew in stature by an average of half an inch. As a "professor," he was ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.