February 2000
Beginner
314 pages
6h 48m
English
Content preview from Artful Persuasion: How to Command Attention, Change Minds and Influence PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Preface: Manipulation, Seduction, and Persuasion Why I Wrote This Book
I earn my living as a professional persuader. I am what some people call a hired gun. I sell my talents to corporations, governments, and individuals who need help to persuade, sell, or negotiate.
"Speech is power: speech is to persuade, to convert, to compel."
—Ralph Waldo Emerson
I love it. The bigger the challenge, the more the adrenaline runs. Along the way, I've negotiated on billion-dollar deals, aided the launch of some of the world's best products, and even helped politicians win elections.
It's much easier when your clients include companies such as Toyota, BMW, PricewaterhouseCoopers, and Unilever. These companies appreciate what it takes to win the battle for hearts ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.