February 2000
Beginner
314 pages
6h 48m
English
Content preview from Artful Persuasion: How to Command Attention, Change Minds and Influence PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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POWER TALK
Powerful persuaders are highly articulate, skilled wordsmiths. They speak what communications authority George Walther calls power talk.[4] Power talkers have the following characteristics:
Power talkers use affirmative language. They talk positively. When they want something, they use words that communicate precisely what they expect to happen. Suppose if, for example, they want an unenthusiastic worker to complete his or her report. Instead of saying:
"If you finish the report tonight, we'll all celebrate by going out for a drink."
They say:
"When you finish your report tonight, we'll all celebrate by going out for a drink."
Power talkers speak assertively. When talking, they describe themselves, their beliefs, and their achievements ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.