February 2000
Beginner
314 pages
6h 48m
English
Content preview from Artful Persuasion: How to Command Attention, Change Minds and Influence PeopleBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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PERSUASION POINTERS
Our minds are programmed to mindlessly say yes or no to many persuasive requests.
Humans are mental misers. When we are rushed or pressured, we like to conserve our energies by using simple rules of thumb to make decisions.
There are seven persuasion triggers that underpin the process of instant influence:
Contrast
Reciprocation
Commitment and consistency
Authority
Scarcity
Social proof
Liking
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.