CHAPTER FOUR

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Share Your Story

There’s no better way to position your products, business,and yourself than by sharing your story.

—MARY CHRISTENSEN

 

All marketers promote their products by telling stories. The difference between the stories direct sellers tell and the ones you see in the media is that ours are not manufactured by an advertising or public relations company. They are real stories told by real people sharing real-life experiences.

But that’s where the difference ends. There are billions of products and businesses competing for your customers and prospects. In a crowded marketplace your stories must attract attention, hold interest, ...

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