CHAPTER EIGHT

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Find Their Fire

You’ll get what you want by helping others get what they want.

—MARY CHRISTENSEN

 

Roll out the red carpet for every new recruit. New recruits are the life breath of your business, and they come to you brimming with potential. Your challenge is to turn that promise into performance.

Here are some sobering statistics from the Direct Selling Association: Half of all direct sellers exit the business in the first three months, and four out of five leave within the first year.

Some of the reasons for the high dropout rate are beyond your control, but inexperienced, indifferent, or misguided leadership are key contributors. ...

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