CHAPTER TWENTY
Work with Integrity
Know what you stand for and stand for what you know.
The qualities you draw on to start your business are not the qualities that will sustain your success long term. Enthusiasm and energy are great business starters, but you won’t be in business for the long haul without a strong set of values.
Your values define who you are and how you run your business. By operating your business with authenticity and integrity you’ll attract the right people and be a leader they can respect, admire, and trust. Respect doesn’t come with the title. Respect has to be earned. No matter how professional your image, ...
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