August 2002
Intermediate to advanced
576 pages
12h 37m
English
Content preview from Beyond Borders: Web Globalization Strategies
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Why Register Yet Another Domain Name?
In case your boss needs a little convincing, here are the key reasons you need to consider registering domains for each country you’re planning to enter:
Trademark protection. It’s less expensive to register a ccTLD now and sit on it a while than to wait, miss out on the domain, and then have to plead your case before the World Intellectual Property Organization (http://arbiter.wipo.int/domains). Giorgio Armani recently lost out to the armani.ca domain and Pepsi lost out on the pepsi.co.kr domain.
Usability. Just as Americans are predisposed to think .com when they first guess at a web address, outside the U.S. it’s not unusual to see people who guess at an address by using their country code ...
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