
Chapter 12
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Example 12.6
The vice president of a rm that enjoys market monopoly is concerned about the entry of a mul-
tinational rm in the market. He wants to analyse the brand loyalty for the rm’s products. The
rm has randomly selected 10 customers and obtained their scores on a brand-loyalty measuring
questionnaire. This questionnaire consisted of 10 questions with each question rated on a one to
seven rating scale. The scores obtained by ten different customers for ve different products are
arranged in a randomized block design as shown in Table 12.22:
TABLE 12.22
Scores obtained by ten different customers for fi ve different products ...