
Chapter 5
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Example 5.19
Domestic kitchen appliances, popularly known as the brown goods market, is growing very fast
in India especially after liberalization. Apart from organized market, the informal (unorganized)
market also has a major share in the total market structure. Electric fans are also an important
constituent of brown goods. The unorganized market has an important role in the electric fans
market. The type of product, that is, ceiling fan, wall/table fan, and pedestal fan, also decides the
share of the market. Tables 5.5–5.7 exhibit the domestic appliance market structure in India, the
electric fans market structure in India, and ...