Chapter 21
How Do I Get Leaders to Personally Commit to the Project?
While the mind looks for proof, the heart looks for engagement. While the mind looks for information, the heart looks for passion.
—Terry Pearce
Indifference and neglect often do much more damage than outright dislike.
—J.K. Rowling
Leaders can make or break a big change project. Given the power of their positions, they can reward the behaviors and actions they support and punish those they don't. Without their full support, a project has little chance of succeeding.
People will emulate leaders' behaviors, believing they have silent permission to parrot actions demonstrated at the top of the power hierarchy. Leaders' lack of visible commitment, reluctance to adopt new behaviors, ...
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