March 2018
Beginner
432 pages
8h 28m
English
In this chapter, we offer a series of exercises to help you uncover your organization’s purpose. You aren’t going to write a purpose statement just yet; rather, the exercises in this chapter will get you and your team to think creatively and broadly and to analyze and understand what’s really special about your company. With a little excavating, some structured questioning, and a little inspiration, you can discover (or rediscover) the authentic purpose at the heart of your organization.
As with all the exercises in this book (unless indicated otherwise), you should do these in conjunction with your leadership team. Each member of the team should answer the questions individually first; you should then come ...