March 2018
Beginner
432 pages
8h 28m
English
At the core of the Conscious Capitalism journey is a shift in how we think about business—changing the narrative, or story, of business. The change-management agenda thus needs to include both what we will do (chapter 18) and how and why we do it, which will be addressed in this chapter.
Change-management expert John Kotter has noted that successful transformations have both a rational reason for change and an emotional appeal for why it matters. We will guide you in creating a dialogue in the organization about Conscious Capitalism and what your organization is aspiring to. The transformation will entail both a top-down and a bottom-up approach. There are two core elements to these approaches: