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Conscious Capitalism Field Guide
book

Conscious Capitalism Field Guide

by Raj Sisodia, Timothy Henry, Thomas Eckschmidt
March 2018
Beginner content levelBeginner
432 pages
8h 28m
English
Harvard Business Review Press
Content preview from Conscious Capitalism Field Guide

Chapter 19

Mobilizing the Organization

At the core of the Conscious Capitalism journey is a shift in how we think about business—changing the narrative, or story, of business. The change-management agenda thus needs to include both what we will do (chapter 18) and how and why we do it, which will be addressed in this chapter.

Change-management expert John Kotter has noted that successful transformations have both a rational reason for change and an emotional appeal for why it matters. We will guide you in creating a dialogue in the organization about Conscious Capitalism and what your organization is aspiring to. The transformation will entail both a top-down and a bottom-up approach. There are two core elements to these approaches:

  • Engaging ...
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Publisher Resources

ISBN: 9781633691711