March 2018
Beginner
432 pages
8h 28m
English
Content preview from Conscious Capitalism Field Guide
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Chapter 9
Identifying Your Stakeholders and Mapping Their Needs
Stakeholder orientation is fundamentally about a shift in how you think about your business: from a shorter-term, transactional approach to a systems and relationship model focused on creating greater long-term value among all stakeholders. PwC illustrates this transformation in figure 9-1. The critical shift is from thinking in terms of maximizing profit to focusing on maximizing value in the stakeholder system. This is a fundamental shift in focus and in mindset. By seeking to create maximum value in the system, the system itself is larger and therefore the share of that value, represented by profit, that comes to the shareholder is larger.
Figure 9-1: Profits maximization to ...
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