Conscious Capitalism Field Guide

Preface

What This Book Is, and Who It’s For

Conscious Capitalism is a philosophy—along with a set of guiding principles and best practices—based on the simple idea that business is about more than making a profit. It is an approach to business built on the fundamental, universal truth that people aspire to more—to meaning and purpose, and to flourishing and fulfillment.

Conscious Capitalism does not hold the notion of profit in contempt—no business could exist without making money. Rather, the philosophy provides an alternative approach to the essential pursuit of profits, one that emphasizes ideas like trust, collaboration, and compassion. It says that business is good, even heroic, because it creates prosperity. And it says that it can do ...