Chapter 12

Building a Conscious Culture: The Conscious-Culture Playbook

In this chapter, we will ask you to reflect on the questions and self-evaluation you have been conducting and agree on what this means for your organization. You no doubt highlighted many areas that needed improvement. That is normal; change takes time, and few companies excel at all aspects of TACTILE.

Conscious culture begins with clarifying what such a culture might look like for your organization and identifying the values that will drive the behaviors to get you there. These tasks all come together in the development of what we call a conscious-culture playbook and the rollout of that playbook to the entire organization. Clearly, the top team must be aligned on this ...

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