March 2018
Beginner
432 pages
8h 28m
English

The first tenet of Conscious Capitalism is that a business must have a higher purpose, distinct from making money.* The simplest way to explain purpose is that it is a definitive statement about the difference you are trying to make in the world.
For far too long, the conventional wisdom has been that the purpose of business is to maximize returns for shareholders. Business thinkers and leaders of highly successful companies are coming to realize that this way of thinking is flawed and harmful.
Austrian psychiatrist and Holocaust survivor Viktor Frankl’s landmark work Man’s Search for Meaning powerfully articulated the ...