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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi

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Chapter 1

Beginning with the End in Mind

Goals allow you to control the direction of change in your favor.

BRIAN TRACY

I went through a fairly long period of not feeling successful, though in hindsight it’s more accurate to say that I didn’t really know what success was.

I graduated from Bowling Green State University (just south of Toledo, Ohio) with a degree in interpersonal communications. My major had been “undecided,” until the beginning of my junior year. The only reason I chose interpersonal communications is that it was the only degree I could pursue that would allow me to graduate on time.

As I came close to graduation, I felt like sports marketing was something I’d be good at. I was lucky enough to get an internship with the Cleveland ...

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