Chapter 16
Stealing Audience
Influencer marketing is getting others to share your story, generate interest, and make your case.
The majority of marketing professionals might call this chapter “influencer marketing,” but I’d rather just tell it like it is. The goal of building a relationship with an influencer (defined as “the place where the people in your audience are hanging out on the web if they are not on your site”) is to steal the influencer’s audience and make it yours (I say this in the nicest way possible).
Right now, the people who make up your audience are not just standing around waiting for your content. They are actively involved and engaged in mobile, video, audio, and textual content for informational or entertainment ...
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