Chapter 12

The Collaborative Publishing Model

Alone we can do so little, together we can do so much.


I went out to my friends that I had built relationships with… . And I decided to ask [them] if they would consider writing one article a month until they were bored.

So the five of us essentially each wrote one article a month. Then I got a volunteer … and she worked for free as my editor, behind the scenes, putting everything into WordPress.

… I’ll tell you in the first couple of weeks the thing exploded. We had 10,000 e-mail subscribers literally in like 2½ months. (Michael Stelzner on founding the social media marketing education site Social Media Examiner, which now boasts over 350,000 subscribers.)

What do these companies have ...

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