Index
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
Page numbers in italics refer to figures.
The 10X Rule (Cardone), 5
The 7 Habits of Highly Effective People (Covey), 4
Accidental Genius (Levy), 99
acquiring content assets, 227–228
approaching the best opportunity, 232
determining the purchase value, 232–233
determining your goal, 230
entering final negotiations, 234
identifying the audience, 230–231
making a short list of platforms, 231
making the offer (letter of intent), 233
process of acquiring a content platform, 230–234
activity vs. audience, 279–280
Acunzo, Jay, ...
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