Chapter 11
Content Staffing
None of us is as smart as all of us.
In almost every interview with entrepreneurs who employed a Content Inc. strategy, there was no team. It was just the lone entrepreneur trying to get a business started. This was certainly the case with me and Content Marketing Institute. The same with Brian Clark and Copyblogger Media. The same with the Chicken Whisperer and with Michelle Phan, the makeup millionaire.
But for the platform to work beyond a hobby-based business and blossom into a growth company, scalability is key. That means you need a team to get you to the next level.
CONTENT ROLES
“What staffing roles do we need to be successful with a Content Inc. approach?”
I hear this question all the time in ...
Get Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
