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Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
book

Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

by Joe Pulizzi
September 2015
Intermediate to advanced
256 pages
6h 52m
English
McGraw-Hill
Content preview from Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

Foreword

By all reasonable accounts, I had just thrown my life away.

Up until this point, I had done it all the “right” way. Excelled my first year of law school and graded on to law review. Clerked for great firms my second and third years.

And yet I had just quit my big law firm job only four years after graduation. Even worse, I had done it so I could “write on the Internet.”

Try explaining that one to your mom.

Now, most unhappy attorneys are afflicted with the desire to write. But you don’t quit your job to do it. And when it came to the Internet in 1998, you had to write a business plan to succeed, not content.

After all, the firm I quit was the one that took Michael Dell from dorm room to billionaire. I had access to connections, but I ...

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Publisher Resources

ISBN: 9781259589669