
4 The Beer Can Theory of Creativity
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4.2
CULTURE AS AN EVOLUTIONARY PROCESS
When asked in an interview "What is creativity?" Russian dancer Rudolf Nureyev
gave the following answer:
It is something born from within you. It's as though you felt a need to do
something, to say something, to utter, and you cannot live without uttering
this sentence or writing this piece of music. It just begs to manifest itself. It is
a need to express yourself first, and then to rationalize this expression. It is
irrational first, rational after. I am sure Einstein had an inkling about some-
thing unknown and then came ...